Logos PR is a customer-centric company focused on building strong relationships between our clients, U.S. Hispanic and Latin American consumers and the media. We use the “SMART PR” approach to deliver high-impact public relations and communications programs that offer solid, measurable results to our clients. We pride ourselves in working closely with each customer to understand their business and communications objectives in order to build value-driven, creative and SMART campaigns, utilizing a mix of traditional and new media strategies, that maximize visibility and results.
The “SMART PR” approach consists of putting our customers’ goals through an in-depth process of analysis in order to build a customized solution that best fits their needs. Our campaigns are:
S – Specific: We listen to our clients’ needs and goals so that the objectives set are straight-forward, detailed and well-defined in order to accomplish the desired outcome. We ask clients the What, When, Where, Who, Why and then we develop the solution or the How.
M – Measurable: One of the key components of a successful plan is to ensure its accountability, measurability and transparency. Prior to implementing any campaign, we set specific benchmarks and track them throughout the campaign to ensure progress towards objectives.
A – Achievable: We take a disciplined approach to strategic planning, programming and execution of PR programs. We work with our clients to match objectives, time-lines and resources so as to ensure realistic and achievable plans.
R – Resonating: At Logos PR we take great pride in developing innovative campaigns that resonate, build affinity and a strong connection with the desired target audience.
T – Time-bound: Successful campaigns are not built on good intentions; they are built on solid planning supported by clear time-lines and specific milestones. At Logos PR, we take great care to develop action plans with specific dates so that every campaign has a clear road-map towards success.